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Showing posts with label editing. Show all posts
Showing posts with label editing. Show all posts

Saturday, November 9, 2013

If Speeches Were Tweets


Twitter had an IPO this week. They priced their shares at $26. Wall Street thought it was a better buy than Facebook had been and Twitter closed day one at $45. With 500 million tweets daily, Twitter has become an essential means of communication in our time-crunched society. Even the Pope tweets.

Those of us of a certain age remember when writing well and speaking eloquently were virtues. We were alive to read (and hear) some of the great speeches in history. What would we be reading today if our forefathers had been forced to keep their messaging to 140 characters? Let’s look at some of those writings.

Had the “Declaration of Independence” been a tweet, we would have read: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rig” Oooh! So close! But even with three more characters, we wouldn’t have known what those rights were. Just a few edits and some modernization and we have: “These truths are obvious: all of us are created equal and we’re born with undeniable rights like life, liberty and the pursuit of happiness.”

Patrick Henry tweets quite well with some minor editing. “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? I know not what course others may take; but as for me, give me liberty or give me death!” This squeaks in at just 140 characters.

Abraham Lincoln’s “Gettysburg Address,” on the other hand, doesn’t fare as well. “Four score and seven years ago our fathers brought forth on this continent a new nation conceived in liberty and dedicated to the propositio” We have to jettison the lofty lingo and abbreviate to get to all men being created equal. “27 yrs ago our fathers birthed on this continent a new nation conceived in liberty N dedicated to the idea that all men are equal.” That leaves just enough room to insert “and women”. So much better as a tweet!

FDR’s first inaugural address would have left us hanging. “This great Nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only” Fortunately, Roosevelt provided some room to edit without loss of clarity, but the impact is not quite as inspiring. “This great Nation will endure as it has endured, will revive and prosper. Let me assert that the only thing we have to fear is fear itself.”

How does then VP candidate Richard Nixon’s “Checkers Speech” (defending his honesty and integrity) fare as a tweet? “Regardless of what happens, I'm going to continue this fight. I'm going to campaign up and down in America until we drive the crooks and the” At 140, that’s all he gets. He would never have left those Commie bastards unscathed and would more likely have texted: “Regardless, I'm going to keep fighting in America until we drive the crooks N the Commies N the creeps that defend them out of Washington.”

In contrast, John F. Kennedy has 39 characters to spare when he exhorts us: "My fellow Americans: ask not what your country can do for you — ask what you can do for your country." His brevity could explain why he won the election. It was a surfeit of (recorded) words, after all, that eventually brought Nixon down.

Neil Armstrong was a born tweeter. “That's one small step for a man, one giant leap for mankind.” His version has the “a” inserted before “man,” and he still has 80 characters to spare.

President Reagan’s speech at the Berlin Gate would have been truncated to: “General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: ” Ronnie wouldn’t have had room to demand that Gorbachev open the gate and tear down the wall unless he’d been less formal. “Hey, Gen Sec Gorby! U want peace N prosperity 4 the Soviets N Eastern Europe? U wanna liberalize? Open this gate N tear down the damn wall!” Talk about impact!

As you can see, some great speeches gracefully make the transition to tweets. Others become ineloquent noise. Come to think of it, that’s not unlike today’s messaging.

Saturday, May 14, 2011

Retirement Transitions - Sneaking Exercise

My first thought when the flier boldly titled "Renew" arrived in the mail was: “AARP has redeemed itself.” The mailing came hot on the heels of the bulletin with the sex video ad and was subtitled: “Easy Ways To Sneak Exercise into Your Day.”

On closer inspection, clarity and disappointment set in. The clarity was that the flier came not from AARP, but from my supplemental health care provider licensed to use their logo. The disappointment was that by the end of paragraph one, I was promised only a way to maintain my weight, not lose any. Since I’m now at my maximum weight ever, the last thing I want to do is maintain it. Searching for that glass half full (and hoping it will contain some red wine,) I read on.

The first tip was: “Bending and lifting keep your body in motion.” Unfortunately, my problem is not so much keeping my body in motion as it is getting it in motion in the first place. Furthermore, they recommended reaching higher as a way to increase calories burned. In my extensive experience, reaching higher is a reliable way for someone under 5 feet 2 inches to pull a muscle, thus making it even harder to overcome inertia for the next few days.

The flier also suggested hefting cans of beans a few times when unloading groceries, using them like hand weights. In our kitchen we use mostly fresh vegetables, but I assume canned soup would do. However, there are three sets of hand weights of varying poundage in the house. If I don’t heft them, it’s not likely I’ll be inspired to heft soup cans, other than to stretch too high to put them into the cupboard. If we’re talking wine bottles, that’s a whole different story. If I pull my back out pumping wine, I can just open a bottle and drink away the pain.

There was also a little trick for when you’re stuck in line at the bank (or the Social Security office.) “Boost your balance by standing on one foot, then the other.” I don’t know about you, but if I saw someone shifting from foot to foot, I’d figure they were desperate for a bathroom. That’s one of the problems that have not yet caught up with me in retirement. I have no desire to make folks think it has, but if it helped me move up in line, I might consider it.

The tips on sneaking exercise ended at the bottom of page one. Page two provided a safety check list. Halfway down it urged me to make sure that frequently used items are stored in cabinets within easy reach. I hate to be picky. Actually, that’s not true. I love being picky. It’s one of my more endearing traits. Just ask my husband.

Anyway, it seems to me that the “put it where it’s convenient” advice flies in the face of “find ways to reach even higher.” Are they deliberately trying to confuse me? Or is this a test to see if I’m paying attention? Maybe the “sneaky” in the headline wasn’t about the exercise after all. Maybe it was about the editor. If so, here’s a message for Sneakypants. “Put it where it’s not at all convenient.”

I should be more charitable. At least they didn’t have mid-afternoon quickies as one of the ways to sneak some exercise into my day. The contradictions probably weren’t intentional. Maybe they hired a cadre of retirees to write the articles and then some lazy, sloppy, not-yet-retired editor plopped them into the flier without taking time to read it as a unified piece.

If that’s the case, I have some advice for Sloppypants about proofing for continuity and clarity. (For those who missed last week’s post, it’s from the headline in the AARP sex video ad.) “It’s never too late to learn something new!”

Come to think of it, maybe pumping wine isn’t such a bad way to sneak some exercise after all. I’ll drink to that.