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Showing posts with label Howdy Doody. Show all posts
Showing posts with label Howdy Doody. Show all posts

Tuesday, April 16, 2024

The Enduring Appeal of Stuffies

The usual style of my columns is snarky sarcasm or social satire. This month’s essay is more whimsical. As with many of my others, it was inspired by items in the news and then acquired a life of its own.

 

Many local libraries are hosting fun events for children in their communities: sleepovers for their cherished stuffed animals. The child brings the stuffy to the library and leaves it overnight. The library takes pictures of all the toys together and when they’re picked up by their owners the next day, they go home with a photo documenting their adventure. No word on whether they have to arrive with pajamas.

 

Most of us assume that sleeping with a favorite teddy bear must end once we become “grown ups.” It turns out science has a different opinion about this. Recent studies suggest that adults would actually benefit by cuddling with a stuffed toy in bed at night. Apparently, this helps you relax. I’d try it, but I already have two cats that sleep with me. I doubt they’d move out of the way to make room for a stuffed animal. My husband has learned to give way to the cats. I think he’d draw the line at a stuffy.

 

This reminds me that I never had a teddy bear as a child. Now I have a collection, and one of my cats steals them when she “hunts” at night. I had a few dolls, just no bears. I also had two large stuffed donkeys when I was in high school. I have no recollection of how they came into my possession. I do remember taking pictures of them to put in the school newspaper to promote a special event. Our faculty played our seniors in donkey basketball. You read that correctly: donkey basketball. I don’t remember who won.

 

Some grade schools have students send stuffed mascots to family and friends, asking them to document the mascot’s travels. The goal is to have it go around the world. My brother Rick’s daughter Jennifer sent me the owl Pueo from her Punahou School in Hawaii. I took pictures of it in front of the Rhode Island State House. My husband had one of his relatives bring it on a visit home to India. I’m quite sure that owl traveled farther than most stuffies. Recently a teddy bear was left on a plane. The pilot took him into the cockpit until his owner was located. I doubt that bear made it beyond Europe.

 

A favorite childhood stuffed toy that I do remember was Zippy the Chimp. He was a live chimpanzee on the Howdy Doody Show in the 1950’s. He even appeared on the Ed Sullivan Show several times. I received him from Santa Claus and I loved him. Zippy eventually found his way to live with my nephew Barry in Vermont. Barry had visited my parents’ home in New Jersey and refused to part with the chimp when it was time to go home. I was in college by that then and was happy to have Zippy start a new life. It turned out to be quite an eventful one in Vermont.

 

Barry dragged Zippy everywhere, to the point where his clothes were in tatters. I remember my sister Barbara telling me that she finally took Zippy to a local department store to buy him new overalls in the toddlers department. She received some strange looks from other shoppers as she held each pair up to the worn out stuffed chimp to see if they would fit him. They were all too long; Zippy had stubby legs. But she just rolled the pants up a few times and pronounced the shopping trip a success. Barry was thrilled, because they were bright red, just like his original pants.

 

Barbara might have been tasked with Zippy’s clothing replacement, but her husband Bob was required to handle his medical work. Bob was an ophthalmologist who often performed eye surgery. Poor Zippy was dragged around so much that one of his plastic hands eventually started to separate from his fabric arm. One day Barry brought him to his father to have surgery to repair him. Bob originally planned to use regular sewing thread but Barry would have none of that. Zippy’s surgery had to be done with medical grade suture thread. And so it was. The things we do for love!

 

Indeed, love is what best explains the enduring appeal of stuffies. I hope this essay has stirred up some memories of your own favorite stuffed toys!

 

Copyright 2024 Business Theatre Unlimited



Wednesday, June 14, 2023

Earworms from the Past

 A few days ago I was struggling to brush my teeth. My dominant hand is still partially paralyzed. The toothpaste kept rolling off the brush. When I was in marketing at Colgate Palmolive, one of my assignments was in oral care. I learned that the brushing action and flossing are actually more important than the product. Put another way, I remembered that a “little dab will do you.”

 

Suddenly, I became captive of an earworm from the past, with the jingle: “Brylcreem, a little dab ‘ll do ya!” burrowing into my ear. “Brylcreem, you look so debonair! Brylcreem, the girls will all pursue ya. They love to get their fingers in your hair.” That wasn’t a Colgate brand, but as it happens, another of my product assignments included Wildroot, which had its own jingle. “Get Wildroot Cream oil, Charlie! It keeps your hair in trim.” Now I had two competing earworms. And they were fighting for ear time with a jingle that’s all over TV that I can’t un-hear: “1-877-Kars-4-Kids.”

 

If that weren’t bad enough, when I cut the banana onto my cereal, I saw that it had a Chiquita sticker on it. I didn’t even try to suppress that classic ditty. What was worse, I started to remember additional popular jingles from the past, starting with other Colgate products. “Use Ajax, the foaming cleanser. B-b-boom. Floats the dirt right down the drain.” Then I moved on to non-Colgate ones. “Mr. Clean gets rid of dirt and grime and grease in just a minute. Mr. Clean will clean your whole house and everything that’s in it.” I wish.

 

Fortunately, not every brand I worked on in my ten years in marketing there had a jingle. But that didn’t stop my tumble down the rabbit hole of earworm memories. Colgate marketed Hebrew National hot dogs, but “I wish I were an Oscar Meyer wiener” is what got stuck in my ear. And I don’t even like hot dogs. After eating one, I’d probably need Alka-Seltzer: “Plop plop fizz fizz. Oh, what a relief it is.” (Except when it’s become an earworm.)

 

Not all of these jingles are tied to products. Some come to us from TV shows, especially ones from our youth. “It’s Howdy Doody time; it’s Howdy Doody time… It’s time to start the show; so kids, let’s go!” Or how about the still popular: “M-I-C-K-E-Y M-O-U-S-E! Mickey Mouse, Mickey Mouse. Come along and sing a song and join the jamboree!” Or “Happy trails to you, until we meet again. Happy trails to you, keep smiling until then.” I had such a crush on Roy Rogers! Also on Robin Hood. But he didn’t have a theme song.

 

How about other entertainment. “Take me out to the ball game. Take me out with the crowd. Buy me some peanuts and cracker jacks. I don’t care if I never get back.” Or the iconic “I don’t wanna grow up, I’m a Toys R Us kid.” Then there are all those classic folk songs that get stuck on repeat whenever you hear them. “If I had a hammer, I’d hammer in the morning.” “Where have all the flowers gone?”

 

Lots of pop songs from the past can become earworms. Who can forget “One, two, three o’clock, four o’clock rock… Gonna rock around the clock tonight.” Or drift off to “Wake up, little Susie, wake up.” Meanwhile, we were “Wasting away in Margaritaville. Looking for my lost shaker of salt.” Notice that the pop songs that become earworms are seldom ballads. We aren’t meant to fall asleep while we’re being tormented.

 

More likely than not, your vintage earworms vary with the seasons. In the summer, songs by the Beach Boys blanket your brain; “Under the boardwalk” and “Surfin’ U.S.A.” Around the holidays, songs about Christmas, Santa Claus, and “Rudolph, the red nosed reindeer” have your ears ringing. Even in Spring, you’ll have “…Peter Cottontail, hopping down the bunny trail.”

 

By now you are probably being tormented by earworms of your own. I’d apologize for doing this to you, but misery loves company. The only advice I can offer you is to pass them on to someone else. Everyone must have a jingle lurking in their past, waiting to be set free. If not, give them one of your own. Or just remind them that a little dab will do them.

 

Copyright 2023 Business Theatre Unlimited