Awhile ago I wrote a post on the
kale frenzy. Now I’m reporting on the Cinnabon craze. You know, that sweet
confection that lures you into the shop on the concourse when you’re headed to
your plane. I can’t resist Cinnabons, even though they pack on more calories
than I burn off en route to my
flight. This despite the fact that my gate is always at the far end of the
walkway.
I can’t explain the allure of the
Cinnabon. Maybe it’s the swirly intermingling of cinnamon and icing, or that
soft, yeasty mouthful you get. Since I haven’t been flying much now that I’m
retired, I had almost forgotten about my guilty pleasure. That was, until I
read in Ad Age about products
entering into licensing arrangements with the makers of this jewel. Apparently,
lip balm and the Cinnapretzel movie-theater snack didn’t do well, but Air Wick
and Pinnacle vodka still have projects in the oven.
The Ad Age article got me thinking about what products for retirees
would be improved via a marriage with Cinnabon. My problem was not coming up
with ideas. It was weeding out the weaker ones and focusing on the sure
winners. I wouldn’t want mine to land on the reject heap with the lip balm and
Cinnapretzel.
The first product I’ll produce is
Cinnabon Odor Eaters. One of the worst offenses of older folks is smelly feet.
Imagine if they gave off that delightful Cinnabon aroma instead! And the
farther you walk, the stronger the smell. This will be especially useful to
those traveling by air and having gate assignments like B19 and C22. It will
also provide motivation to get more exercise.
Speaking of which, a companion
product will be the Cinnabon treadmill roller. There’s a psychological aspect
to this, too, because it will remind you of what hooked you on Cinnabons to
begin with. It simulates running down the concourse to catch your flight. The
longer you stay on the machine, the more realistic it is. Program in a
hypothetical but realistic gate number—26 say—and the mat will keep on rolling
(and emitting that wonderful scent) until you’ve run as much as you would have
in the airport.
An incentive to keep those pounds
off is the Cinnabon digital scale. In addition to announcing your weight when
you step on this electronic device, it will give off a burst of that mouth-watering
smell. If you program it properly, the more you’ve lost, the stronger the explosion.
As you get closer to your target weight, you’ll get a staccato of bursts. This
will be a true test of your willpower.
The new product that will be most
of interest to retirees is my Cinnabon Velcro. Each time you unhook the pieces,
you’ll get a whiff of Cinnabon. My neighbors will find me sitting on my porch
steps, pulling and reattaching, tongue hanging out of my mouth. They’ll know
I’m there before they even see (or smell) me. The telltale “rip, smoosh, rip, smoosh”
will give me away.
Two items that will motivate me to
clean more often are Cinnabon Windex and Cinnabon Pledge. Instead of the boring
orange or lemon that those products usually have, mine will smell of
cinnamon, iced sugar and freshly baked yeast bread. I’ll have the cleanest
windows in the neighborhood. My sinuses will benefit as well, since there won’t
be as much dust around the house.
Here’s one for all you cat owners:
Cinnabon litter. When Luke (my boy) scratches, the pellets will release that
delightful fragrance. The formula will be strong enough to mask that other
“delightful fragrance” that announces he’s had his daily constitutional. This
will be a much pleasanter alert that his bathroom station needs scooping.
A personal favorite is the Cinnabon
mouse pad. The more I roll my mouse over it, the stronger the aroma. I’ll be
writing up a storm, but my posts will likely have much more food-related
content. It’s a good thing my office is nowhere near the pantry.
Finally, I’m working with the Post
Office to develop a Cinnabon postage stamp. We’ll make it the type you have to
lick, so you’ll feed two senses and get a double fix. Unfortunately, these
stamps will have a “use by” date, so they won’t last forever. Let’s face it: at
our age, not much lasts forever anyway.