You may be familiar with Malcolm
Gladwell’s bestseller The Long Tail.
His book talks about how marketing has changed since the time when the best way
to reach your audience was by advertising on the big three networks. The
Internet provides the chance to finely target your audience in the long tails
of a bell curve, and at a much lower cost. Apparently, cable now provides the
opportunity for affordable niche TV programming, resulting in some highly
unusual shows.
I must give credit up front to Nat
Ives for reporting on this for Advertising
Age, a marketer’s favorite trade publication. Difficult as it may be for
you to believe, these are all genuine reality TV shows. Trust me, even I could
not make this stuff up.
My absolute favorite, and what lured
me to Nat’s story, is Hillbilly
Handfishin’. It airs on Animal Planet and the promo photos show… well,
hillbillies, with huge catfish in their arms. They have apparently dredged
these out of the mud on the bottom of the river in which they are immersed up
to their gloriously hairy chests. The website includes videos of episodes such as
“Noodling Catfish” and “Monster Catfish Wrestling.” Talk about “must see TV!”
Another
not-to-be-missed reality show is Spike TV’s Tattoo
Nightmares, brought to you by the same folks who unleashed Jersey Shore on us. Nightmares
chronicles “the horror stories behind people’s unfortunate tattoos and their
attempts to fix them.” The tattoos range “from the hilarious to downright
disturbing.” Reenactments demonstrate “how these people wound up with their
ink.” Sounds like the stuff that dreams are made of.
A
related show that may provide backstory on some of the nightmare tattoos is Tattoo School, coming to TLC. True to
its name, TLC provides an educational service for students who want a career in
tattooing. School promises they’ll
learn in two weeks “what most tattoo artists spend years learning.” Does that
mean “Mom” in a heart, and butterflies and “Sue Ellen 4Ever”? Or will they
become experts at massive dragons, bald eagles and warriors? The suspense has
me on pins and needles.
Speaking
of warriors, get your macho on for Full
Metal Jousting on the History Channel. The website describes it thusly: “HISTORY
is bringing back the most dangerous collision sport in history… but with a
twist: Traditional armor is replaced by modern suits of steel. Each episode
features full-contact jousts in which jousters charge and collide at 30 miles
an hour.” Jousts require courage, strength and “nerves of steel… as this
extreme sport is reborn.” Sounds positively medieval.
Look for these last
two shows to be merged into a winning spin off: Tattoo Jousting. Contestants on horseback will tattoo one another
as they charge and collide. OK, I made this one up. But just this one.
There are numerous
reality shows on hoarding, including one from Animal Planet titled: Confessions: Animal Hoarding. As you
would expect, there are episodes about cat hoarders (and no, I’m not featured),
dog collectors, and fanciers of snakes, lizards and other reptiles. According
to profiled hoarder “Pat,” this last group responds to his conversations and he
takes his snakes out walking. And I’m not referring to one-eyed trouser snakes.
Yet
another popular reality show genre is one that features little people (the PC way
to describe what folks used to call dwarfs.) Some of these are on TLC and
follow families of little people, including Little
People, Big World and The Little
Couple. The latter is curiously featured on the TLC website under their
section “How Stuff Works.” I didn’t drill down to see more; it sounded like
TMI to me.
Finally, there’s Rat Bastards,
also on Spike TV. Like a curiously high percentage of reality TV shows, this
takes place in Louisiana. There a group of ‘Cajun Commandoes’ “hunt down a
nasty invasive species of giant swamp rats wreaking havoc on the Mississippi
wetlands.” These rats are actually nutria, a species that was once prized for
its fur, but have now become 40-pound menaces. I hope those hunters don’t
actually go commando. Those nutria look like they’d get all squirrely over
nuts.
I just know that somewhere in this
list of shows is your new favorite guilty pleasure. Likewise several future
Emmy winners. Or more likely, People’s Choice Awards. It’s almost enough to
make me put some money into my retirement budget for cable TV. Don’t hold your
breath.